Jaguars Looking to Expand Fan Base

Vito Stellino of the Florida Times Union talks today in his Sunday column about the Jaguars trying to reach out to more fans, which always seems to be one of, if not their biggest issue.

Stellino says that senior vice president/sales and marketing Macky Weaver is looking for the renewal base to jump from 78 percent to 90 percent in 2012.

Even if the Jaguars get a 90 percent renewal rate, they’ll still need to sell thousands of new season tickets and have a robust group sales program to fill the general bowl.

New president Mark Lamping has said broadening the Jaguars’ regional fan base outside the First Coast is a priority. Weaver said the Jaguars took some steps in that direction the past two years, but he knows developing a more regional following won’t happen overnight.

“It’s a process that takes time, but you need to start building,” Weaver said. “We may look back and say this is when the Jaguars started becoming a regional franchise.”

To me, the Jags need a young player to draw crowds, much like what the Panthers did with Cam Newton, or the Broncos did with Tim Tebow.

Maybe that will come with a new coach and in this years NFL Draft. If not, getting from a 78 to 90 percent renewal base for tickets is not going to be easy.


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