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Failed Tickets Sales Show Jaguars May Be Gone In A Few Years

Mike Freeman of reports, the Jacksonville Jaguars are attempting yet another desperate promotion to get fans to buy season tickets, this one will likely fail, too, like so many before.

The Jaguars are limiting attendance to its August 6 intra-squad scrimmage to season ticket holders only, it was controversial move and the team hoped fans being disallowed from watching the scrimmage would be the football equivalent of putting up ropes and a bouncer outside of a nightclub.

It’s easy to lose track of how many times the Jaguars have attempted to lure fans with ticket promotions and gimmicks only to be rebuffed and it’s because the metrics remain the same as they have for years, the stadium is too large, the fan pool too small and the tickets still too expensive for the targeted populace.

The Jaguars represent the official end of the small-market experiment the NFL launched some 15 years ago and those of us who championed the league expanding to non-traditional markets have to admit we were wrong.

The city of Jacksonville continues to pay the price for the NFL’s past expansion greed and current money grab for television revenue but the biggest problem for Jacksonville is that when the schedule expands to 18 games — which seems inevitable — it only puts more pressure on the Jaguars to sell tickets.

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