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Jaguars Say They are “Retooling” in 09; Not Rebuilding

Don’t tell the Jags they are “rebuilding.” As written about in today’s Florida Times Union, the team is using another “r” word for their upcoming 2009 season:

It’s the dreaded “R” word in sports.

It’s the word that most general managers and coaches would rather not speak.


“It’s a year-to-year league, and that’s why I think it’s more of a retooling,” Jaguars general manager Gene Smith said.

Whatever you call it, the Jaguars will begin the process of trying to bounce back from last year’s 5-11 record.

The disappointing season had a profound impact on the team and prompted owner Wayne Weaver to make sweeping changes.

After vice president of player personnel James “Shack” Harris resigned, Weaver promoted Smith to GM and made him one of the most powerful executives in the league. Smith was given the power to make all personnel decisions, including signing the players and cutting them.

Now the question is how long it will take Smith to get the Jaguars back into the ranks of the contenders.

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