The Jags are on the verge of a tough season when it comes to tickets, as today’s Jacksonville Business Journal reports the team has lost 15,000 season ticket holders:
With season-ticket sales off to a rough start, Jacksonville Jaguars management is revving up marketing efforts and repackaging tickets to add value and affordability. About 15,000 season-ticket holders ditched their stadium seats this year, more than doubling the nonrenewal rate of prior years. Bill Prescott, the team’s senior vice president of stadium operations and chief financial officer, said club surveys showed that 65 percent of season-ticket holders who did not renew blamed the economy. He said the team is well off the 43,000 season tickets it had sold at this time last year for the approximately 67,000 uncovered seats at Jacksonville Municipal Stadium.